The meaning of colors in brand making

This article’s concern is to introduce you the psychology of colors and the reason of their usage in brand makings

Colors have an important role in remaining the brands in the customers’ minds.

To choose an appropriate palate of colors affects the commercial development of a brand.

To choose a color which is appropriate for the brand and the work can show its advantages better and helps you in attracting the customers more.

Each color used in brand makings has its own specific meaning with which you can transfer the steam of your work and your messages to your customers.

Red

Red arouses the attention and apetit. this might be the reason that MC Donald is known for this color.

Red also shows urgency. For example, for announcing the sale or to cause the immediate shopping.

Blue

This color transfers calmness and trust.

For the length wave of blue it could be seen from far distances. This is the reason why the color of the take off lights of planes are blue.

This color is popular among energic, financials and technological companies.

Yellow

Yellow attracts you to itself. This is why it is used for taxies. It  gives an economical and powerful vibe to your commercial brand.

Yellow causes energy.

Green

The most usage of this color is in environmental companies, because, it reminds of nature.

Green is the symbol of peace, hope, trust and calmness.

The industries which use this color are nutrition, household goods, technology. And financial departments.

Orange

It has the combination of the bravery in red and the optimism in yellow.

It arouses excitement and enthusiasm

Orange could be seen in some logos like Harley Davidson, Discover and Nickelodeon

Violet

It is the color of royalty and mostly used for anti-age and beauty products.

These soothing effects caused that this color is using more in financial departments, technology and health.